UNOBSTRUCTED VIEW AND THE CALGARY UNDERGROUND FILM FESTIVAL LAUNCH AFFILIATE PROGRAM
Calgary, Canada (March 3, 2020) – The Calgary Underground Film Festival has made Unobstructed View its official ecommerce vendor for DVDs and Blu-rays in a unique cross-promotional association created by both parties that launches March 3, 2020.
CUFF’s growing community will be offered exclusive discounts and offers on home entertainment from some of the greatest active curated libraries including the Criterion Collection, Arrow Video, Kino Lorber, Severin, Vinegar Syndrome, Synapse and many others. In exchange, Unobstructed View and its site unobstructedview.com will have full time and real time affiliation with one of Canada’s most prestigious film festivals for fans of cult classics, old and new.
“We know our community of fans and festival goers love the film options from these various libraries, and the passion for collecting thrives. We are excited to partner with Unobstructed View, and thrilled to see our fans benefit from this unique partnership!” said Brenda Lieberman, CUFF’s Festival Director and Programmer.
“We have been in business for over 25 years, and it has taken us a while to get our act to the level where CUFF would entertain such an arrangement, so we are going to be amping up our game accordingly,” said UV founder and President Jonathan Gross. “You have to truly create relationships with your customers where they live in the current retail environment and this is an important first step.”
UV will have visibility at this year’s festival, which runs from April 20 – 26. CUFF will have dedicated content on unobstructedview.com and presence in promotional correspondence as applicable for the term of the contract.
The deal was put together by CUFF director Brenda Lieberman and UV President Jonathan Gross and UV’s Vice President of Distribution and Marketing Kerry Kupecz.
About the Calgary Underground Film Festival
For 17 years, the Calgary Underground Film Festival has been dedicated to elevating Calgary’s cultural landscape with the best in international independent cinema. CUFF is Western Canada’s premiere genre festival and one of Calgary’s most anticipated events for film fans. Throughout the 7-day festival running April 22-28, fans will discover unique films, lively Q&As with visiting guests, and be swept into the fun atmosphere CUFF has created. CUFF also runs a documentary film festival, CUFF.Docs, (Nov 25-29, 2020) and year-round Off the CUFF screenings and special events.
About Unobstructed View
Unobstructed View, formerly Video Service Corp.,is a full-service distributor that tailors distribution strategies across all platforms, from theatrical release to home video, VOD, and television. Started by former rock critic Jonathan Gross in 1993, Unobstructed View owns a catalog of hundreds of film and TV titles and has ongoing distribution agreements with the Criterion Collection, Film Movement, Kino Lorber, and Synapse, just to name a few. Recent and upcoming film and TV releases include Toronto Jewish Film Festival favorite Tel Aviv On Fire,Sundance selection Lords of Chaos and Berlin selection Vai.
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